Monetize a Facebook Group

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1. Become the Go-To Expert in a Group

One of my favourite ways to earn money through Facebook is to simply help others.

Within the FinCon group, Steve Stewart is a expert in this. When there's a concern about podcasting or podcast editing (his specialization) Steve responds with valuable advice. Others in the group have noticed Steve's name and have rushed to include him in similar threads.

In time, he's become the expert to call.

Where do the funds come from?

After many years of creating his own podcast Another host asked him for assistance with their podcast. Steve agreed and, from there the podcast editing business was growing quickly. Within six months, he had enough work -- and money to leave his job!

2. Promote Your Services in Local Groups

In the early days, when Erica Krupin was starting her pet waste removal business, she made posts in a myriad of local groups for trade and buy/sell which she was already a member of, promoting her services and providing an idea of the price.

In the hopes of getting one or two strikes, she set to a conference for the weekend.

"All of a sudden my purse just started vibrating like crazy," Erica said to me. She was receiving numerous messages and emails from those who were in the forums she had posted her ad on, asking questions about her services.

Read More: Monetize your Group

3. Use a Facebook Group as the Top of Your Sales Funnel

It took me some time to figure this out however, there's a prominent search bar within Facebook:

It's actually the top of the list on the page! Many people make use of the site to search.

The question to ask should be ... in the event that they look for you, are they likely to locate you?

One innovative way to utilize Facebook searches to benefit you is to start a group around your subject. (As I've done with Side Hustle Nation.)

However, I believe that Abbey Ashley's Virtual Assistant Savvies group is an excellent example since she makes use of the group as an "top of the funnel" marketing channel for her primary business:

People are searching for "virtual assistant" or similar keywordsand find her online community.

The majority of her income is from the sale of a course about how to be a virtual assistant, however, nobody who's new to her would be willing to purchase that expensive offer. Instead, she warms them up by letting them join the group, with free classes, and via emails.

4. Crowdsource Content for Your Blog

One method I have used Facebook to earn money is to help to crowdsource my content. It can be beneficial to have a range of concepts for your blog posts, and Facebook is perfect for that.

For instance I was looking for the most effective business ideas for children and sought suggestions on my Facebook groups. I received some truly creative examples , and the blog post is now ranked highly in Google and is driving email sign-ups as well as affiliate revenue.

5. Create and Monetize a Local Facebook Group

Melissa Fassel Dunn created a local Facebook group for Milton, Massachusetts, a suburb of Boston. She was in search of an opportunity to share information and suggestions with other parents. However, the group turned into an enterprise that was profitable.

Presently, Melissa sells local directory listings on her website, as well as featured stories and advertisements in her weekly newslettertargeted at neighbors in a small towns.

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